As any expectant mum, Michelle Fowler wanted to provide the best for her new baby. After researching all the options available to clothe her baby’s bottom, she decided that Modern Cloth Nappies were ideal. The birth of Shell’s first son in 2005 provided the inspiration for the very first Cushie Tushies nappy: “I wanted the benefits of cloth with the ease of disposables – I was looking for all-in-one that was absorbent, easy to use, in fun, brightly coloured fabrics. There weren’t too many options within my limited budget that covered all the bases, so I created my own!” It was such a fun and effective product that word spread. Pretty soon, Shell was making nappies for friends and strangers alike and, with the help of our customers’ feedback, the Cushie Tushie developed into the popular All In One cloth nappy that it is today. “We constantly strive to meet our customers’ needs and exceed their expectations. We love to receive feedback and are always incorporating our customers’ ideas to improve and develop our nappies, to grow our range of products and to expand our business.” The Cushie Tushies team now includes two partners: founder Shell, as Design and Production Director and Catherine Langman as Marketing, Sales and Financial Director. “We are both mothers who wish to strike a balance between work and family – spending quality time at home with our children whilst nurturing and challenging our professional, creative and business interests.”